Fund Raising with Web Coupons Improves Sales and Goodwill
Web coupons work with your online ordering system to let customers take advantage of special offers. They can be created almost instantly without cost and are available immediately. They can be given expiration dates and access codes which restrict certain coupons to customers who know their code. They can be sent by email or posted on a website.
Here is an innovative way to take advantage of the flexibility of web coupons: Create coupons that will contribute towards a customer's favorite charity, rather than just offering a discount or free item.
For example, you can create a 2 pizza deal web coupon that lets the customer purchase two large double topping pizzas for the same price you would normally charge, but will contribute 50 cents towards a local church. It is a simple matter to create one or more such web coupons for each church, school, or other charitable organization in your community and assign each coupon its own special coupon code.
The local charities who participate in this promotion would become involved in getting the word out by publicizing the special coupon codes and your website, where they can be used, to their members.
You can keep a running tally of the coupon orders for each participating charity and send them a check for the correct amount at the end of each month.
This is a win-win situation for all concerned. You benefit from the promotional efforts that the charity provides and from the goodwill of your local community. The charity gets a regular contribution whose size depends on its own efforts in promoting your offer and has a fun and innovative way for its supporters to contribute.
With web coupons, you can control when they are available. They can be included in an email, so if the charity has an email list, the coupon code and your web address can be sent by email to its membership or announced in its email or printed newsletter.
The charity may also put a link from their own website to your online order page, with the coupon code included. This lets their members go directly to your online order page with the coupon code pre-selected and available to use.
Supporting your local community churches, schools or other non profit groups has long been a recognized strategy for maintaining good relationships and good business. With flexible, online coupons, you have a simple way to make this work for both you and your community.
